Identify New Markets
Feb 07, 2021
If you have a great new value innovation, a super team, the right price, and haven't properly identified your new market, it's a wasted opportunity.
Part of the most interesting frameworks and tools in the blue ocean strategy suite of tools is the three tiers of noncustomers framework. In the BOS Challenge, you'll learn how to leverage this framework such that you gain a new vision as to who your new customer may be.
Once you've set a path for that new buying population, you'll more easily navigate to uncontested blue oceans of new market space.
For pre-challenge questions, please email Sherman Mohr, the Blue Ocean Strategist with any inquiry. Email with this link.